First, it was „Beyond the Peleton“ with Cervelo. Now it is „Behind the Peleton“ with Ritte Racing, the Belgian brand that Jimmy Shinagawa highlighted for us back in May.
Each video is short — click through to Youtube to see some of the others. I liked the wheel change „on the fly“ during a race. Effective low cost marketing? Yes, if enough blogs highlight it. Unfortunately, the UCI did not have much sense of humor about the Ritte Bosberg: