Bicycle Retailer ist eine interessante Lektüre, da sie so völlig ohne jede Emotion und Sportlichkeit zum Thema Rad kommt und das ganze eben wirtschaftlich anpackt und sieht. Shimano stockt also sein Produktportfolio auf. Neben den Produkten unter der Marke Shimano, gehören nun zum Konzern neben Lazer auch Pearl Izumi und PRO. Damit deckt Shimano bereits einen hohen Anteil des Rad- und Zubehörmarktes ab. Wie geht es weiter? Wird Shimano irgendwann einmal auch Rahmen produzieren lassen und in Konkurrenz zu seinen Kunden gehen? Oder wird es verschiedene Marken für die gleiche Produktlinie geben, so wie es Campagnolo mit Fulcrum vorgemacht hat?
Shimano Europe acquires Lazer Sport
ANTWERP, Belgium (BRAIN) — Shimano Europe has agreed to acquire Lazer Sport NV, the Belgian helmet brand.
The companies agreed to the deal on Thursday. After clearance from authorities, the acquisition is expected to close in the second half of this year, Shimano said.
Lazer was founded in 1919 and claims to be the world’s oldest helmet company. Besides bike helmets, it offers winter sports helmets, with distribution in more than 50 countries.
„Lazer headwear complements Shimano’s own clothing, footwear and eyewear products, as well as Pearl Izumi clothing, also owned by Shimano, to bring a complete top-to-toe line up for on the bike use,“ Shimano Europe said.
Lazer’s managing director, Sean van Waes, said, „This is a complete win-win for Lazer and Shimano. It allows Lazer to concentrate on what we do best – innovation – helping us to become the biggest helmet brand in the world at a faster pace whilst giving Shimano access to the best helmets in the business.“
„By combining Shimano’s customer base with our unique patents, technologies and products, the Shimano group will be well positioned to equip road, MTB, urban and leisure bike riders with a full mix of innovative components and accessories.“
Marc Van Rooij, the president of Shimano Europe, said, „When we made the decision to expand our portfolio we were looking to invest in a strong and successful global brand that resonated well with consumers. We’re very pleased to say that in Lazer we found the perfect match.
„We have become big fans of Lazer products and what Lazer has achieved. This exciting acquisition allows us to strengthen our position in key markets across the world and benefit from the technological expertise Lazer has built up in its helmet division. We look forward to working with our new Lazer colleagues in the near future.“
Lazer owners Sean van Waes and Peter Steenwegen will remain part of the Lazer management board. Shimano said all Lazer staff will remain with the company at its base in Antwerp.