Sony To Sell Advanced Bike Navigation Device
Sony Corp. recently announced that it will roll out a water-resistant navigation device for bicyclists on March 13, a gadget that can point the way to bike-friendly roads and parking lots.
With the NV-U35, the latest addition to the „nav-u“ series, Sony is looking to tap demand among the growing ranks of health-minded consumers. The gadget includes a calorie counter for those serious about burning fat.
The NV-U35 can display streets that are wide enough for bikes but too narrow for cars, and can help cyclists find parking areas and roads designed for them.
Its 3.5-inch screen will also indicate speed and distance traveled.
The device’s water-resistant design means it can be used even in rain and snow. It is powered by batteries, and can run for roughly 11 hours at a time.
The product will be available in black and two other colors.
The NV-U35’s price is open, but Sony expects it to retail for around 37,000 yen. The company will also offer a mounting piece for bike handlebars; the expected retail price is 5,000 yen.
(Source: The Nikkei Business Daily March 1 edition)